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a cookie-less solution
It is a new signal in digital advertising that helps advertisers show ads only when the audience is receptive to actually seeing ads. Keeping full privacy and suitable for a cookie-less future.
Biddo integrates Receptivity ® making it accessible to the Open RTB ecosystem, adding a whole new
optimization approach to the ad-programmatic landscape.
The evolution of success mesuarement in digital Advertising
By analyzing non-private, open data from mobile sensors in real-time & AI, Receptivity can detect the human context and use it as a parameter in the programmatic bid request.
By adding the receptivity signal into the Ad Optimization process, businesses can improve the efficiency of their advertising spend, increase the reach and engagement of their ads, and ultimately drive more leads and conversions.
Increment on Convertions Rate
Biddo Programmatic Marketplace
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