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a cookie-less solution

What is Receptivity?

It is a new signal in digital advertising that helps advertisers show ads only when the audience is receptive to actually seeing ads. Keeping full privacy and suitable for a cookie-less future.

Biddo integrates Receptivity ® making it accessible to the Open RTB ecosystem, adding a whole new
optimization approach to the ad-programmatic landscape.

Bring the human context into play

The evolution of success mesuarement in digital Advertising

Before

Was it served...

Then

Historically,
was it viewable?

From now on

Is the person
receptive right now?

While keeping human privacy intact

  • 100% Privacy data

  • GDPR Compilance

  • First party Data

How Receptivity works ?

By analyzing non-private, open data from mobile sensors in real-time & AI, Receptivity can detect the human context and use it as a parameter in the programmatic bid request.

Get the attention that your Ads deserve

By adding the receptivity signal into the Ad Optimization process, businesses can improve the efficiency of their advertising spend, increase the reach and engagement of their ads, and ultimately drive more leads and conversions.

Receptive Audiences

10-15%

Increment on Convertions Rate

Biddo Programmatic Marketplace

Need to connected with new Audiences?

Request our demographics deck

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Let's talk about your
Digital Programmatic Needs

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